The news: LinkedIn ads deliver stronger return on ad spending (ROAS) for B2B marketers than platforms such as Google Search and Meta, according to a Dreamdata report.
- LinkedIn was the only platform to deliver positive ROAS of 121% in 2025.
- This was far above Google Search at 67%, down from 78% in 2024.
- LinkedIn was also above Meta (51%, up from 29% in 2024) for revenue impact.
- High performance has led to LinkedIn capturing 41% of B2B paid social budgets—the largest ad investment across platforms assessed.
Zooming out: LinkedIn continues to solidify its position as the go-to platform for B2B marketers.
- 64% of US B2B marketers use LinkedIn boosted or paid ads, per a 2025 Sagefrog Marketing Group study. LinkedIn led the pack compared with marketers using boosted/paid ads on Facebook and Instagram (40%), X (37%), and Reddit (23%).
- Nearly two-thirds (65.4%) of marketers use LinkedIn most frequently for B2B marketing, per an EMARKETER/Demandbase report.
- Various LinkedIn ad formats have shown promise for B2B marketers. Reserved Ads, which allows marketers to appear at the top of user feeds, drives 75% higher dwell time, 88% higher view-through rates, and 99% of forecasted impressions compared with standard ads, per company data.
- LinkedIn video posts receive 20 times more shares, triple the engagement, and 47% higher clickthrough rates compared with other LinkedIn post types. Ninety-three percent of LinkedIn marketers state that these ads directly boost ROI.
Implications for B2B marketers: Once seen primarily as a job search site, LinkedIn has evolved into a leading marketing channel that’s reshaping how brands reach and convert professional audiences.
For B2B marketers, LinkedIn is uniquely positioned to build credibility with business professionals. The platform’s professional audience, advanced targeting, strong ad performance, and emphasis on thought leadership make it critical for B2B marketers looking to drive awareness, engagement, and ROI. Emerging ad formats, like LinkedIn’s auto-targeting tools, short-form video pivot, and AI ad creation efforts, will contribute to its ability to maximize ROAS.