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See All Topics →Latest Articles
Explore our Research →Bad creative kills an agency pitch faster than a mismatched budget
Article |
Mar 11, 2026
Zerohash joins Stripe, Fidelity, and Coinbase in a race for national trust charters
Article |
Mar 11, 2026
Survey points to Gen Zers’ outsize interest in prediction markets
Article |
Mar 11, 2026
For Gen Z, a streaming subscription is a one-show commitment
Article |
Mar 10, 2026
Retailers should rethink email strategies as AI tools loom
Article |
Mar 10, 2026
How to build a GEO strategy without buying into the hype
Article |
Mar 10, 2026
Kohl’s Q4 sales are nearly 27% below 2017 levels
Article |
Mar 10, 2026
Meta passes ‘location fees’ onto businesses, raising ad costs across Europe
Article |
Mar 10, 2026
More pharma-telehealth partnerships could emerge following Novo’s pact with Hims
Article |
Mar 10, 2026
How Adobe and MLB are using AI marketing tools to reshape the ballpark fan experience
Article |
Mar 10, 2026
About
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →Total TV and Digital Video
Overall
Among Users
by Age Among Users
Source: EMARKETER Forecast, February 2026 - March 2026
Note: ages 18+; includes all time spent with online video activities; includes viewing via any device; includes time spent with video via social networks; TV includes live, DVR, and other prerecorded video (such as video downloaded from the internet but saved locally); TV excludes digital
Additional Note: Time spent with each medium includes multitasking; for example, 1 hour of multitasking on a smartphone while watching TV is counted as 1 hour for smartphone and 1 hour for TV. Figures are rounded to the nearest minute. Estimates of average time spent with media are based on the total adult population in Canada according to the Statistics Canada 2024 release, not the number of users of each medium.
Methodology: Estimates are based on the analysis of estimates from other research firms, consumer media consumption trends, device adoption trends, company reports, primary research, and interviews.