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Time Spent with TV, by Viewer Age
Overall
TV by Adults
TV by All Ages
by Age
Time Spent with TV, by Age
Among Users
TV by Adults
TV by All Age Viewers
by Age Among Users
Time Spent with TV, by Viewer Age
Total Video
Total TV and Digital Video
Total CTV and TV
Viewers by Age
TV Viewers, by Age
TV Viewer Penetration, by Age
TV Viewer Share, by Age
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Source & Notes
Data Table
Source: EMARKETER Forecast- March 2026 
Note: individuals who watch live or recorded video on a TV set at least once per month; includes live, DVR, and other prerecorded video (such as video downloaded from the internet but saved locally); includes all time spent watching TV; excludes digital
Additional Note: Time spent with each medium includes multitasking; for example, 1 hour of multitasking on a mobile phone while watching TV is counted as 1 hour for mobile phone and 1 hour for TV. Figures are rounded to the nearest minute. Estimates of average time spent with media are based on the total adult population in Canada according to the Statistics Canada 2024 release, not the number of users of each medium.
Methodology: Estimates are based on the analysis of estimates from other research firms, consumer media consumption trends, device adoption trends, company reports, primary research, and interviews.
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